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"I know Edu, Denilson and I know that they have a lot of history at the club," Martinelli told Arsenal's official website.
"Edu, in particular, I had a little contact with him at Corinthians as I had a spell there and I know they had a lot of success here but also for the national team. I am going to try to follow the same route."
Martinelli was the first signing Edu made in his role and now, four years later, he needs to rely on using those same connections to land Franca.
Arteta is keen for reinforcements in the middle of the park with Xhaka poised to depart, while there is uncertainty over Albert Sambi Lokonga's future and Thomas Partey's fitness issues.